Taylor Wessing has rolled out a global key client strategy in a bid to improve cross-selling across the firm.

The Anglo-German law firm has identified a smaller group of clients – initially around 10 – that it will target with the aim of acting for them all in each jurisdiction in which the firm operates.

Taylor Wessing previously kept lists of target clients broken down by region, operating an established 'pivotal client' scheme in the UK, which lists around 20 core clients and 40 growth clients.

Taylor Wessing declined to name any specific clients but it is understood that the firm has important client relationships with companies including Royal Bank of Scotland, Deutsche Post, Google, easyJet, Nike and private equity firm Electra.

Taylor Wessing managing partner Tim Eyles (pictured) said: "We previously had national key client programmes in all of our international offices. We concluded that we needed a more unified and cohesive approach, given that many of the clients are internationally-based and in many cases are leading global brands."

The news comes as Taylor Wessing's London headquarters decided to continue the holiday-purchasing scheme the firm launched for cost-saving purposes last year. The system sees lawyers and staff offered the option of buying up to a week's additional holiday for 1.9% of their salary.

Last year's programme, which saw staff offered the option to buy two weeks' holiday for 3.85% of annual pay, saw a 99% take-up and the firm said the popularity of the scheme was the main driver behind its continuation.

Taylor Wessing chief operating officer Jonathan Croucher said: "Virtually everyone in the firm signed up to the scheme within 10 days. It was a great collective effort that achieved exactly what we had hoped – to avoid the large-scale redundancies that affected similar firms."