Hammonds and Baker & McKenzie have landed roles on Chelsea Football Club's sponsorship deal with Singha Beer, making the Thai brand Chelsea's official beer.

Singha Beer, which is owned by Bangkok-based Boon Rawd Brewery, will be Chelsea's official beer sponsor for the next four seasons under a platinum partnership agreed with the English Premier League champions.

Baker & McKenzie advised the Thai brewery, and fielded a team led by intellectual property partner Michelle Blunt, who was assisted by senior associate Ed Barker and Bangkok-based senior associate Preeda Meksrisuwan.

Bakers advised on the proposed terms of the sponsorship agreements, as well as negotiation and finalisation of the sponsorship terms.

As part of the multi-million pound Chelsea deal, the brand will be sold exclusively across the club's Stamford Bridge stadium in London, including kiosks, bars, restaurants and hotels from the start of the next season.

Chelsea instructed long-standing adviser Hammonds, which offered a team including head of sports law Stephen Sampson, who was assisted by senior associate Alastair Purssell.