Latham & Watkins and Shearman & Sterling have taken lead roles on Bridgepoint Capital's €600m (£527m) acquisition of Infront Sports & Media, a Swiss agency that sells media rights for seven national football federations.

Infront instructed US firm Shearman, which fielded a cross-border team led by London corporate partner Creighton Condon and Milan corporate partner Fabio Fauceglia. The firm also provided tax and competition advice on the transaction.

Bridgepoint, meanwhile, which was advised by a team of lawyers in Latham's London office, beat several other bidders to secure the deal, including the Qatar Investment Authority. The London-based buyout house is familiar with the sector, as it also owns the Madrid-based Dorna – an international sports management, marketing and media company.

Latham fielded a cross-border team under Milan corporate partner Tommaso Amirante and Paris-based M&A partner Francois Mary, while the firm also provided finance and antitrust advice, with Paris partners Xavier Farde and Hugues Vallette Viallard advising on finance and competition matters respectively.

The mandate is notable for Latham, as it is not a regular adviser of Bridgepoint. The buyout house has turned to several UK firms in the past, including Travers Smith, Clifford Chance and Linklaters.