A trio of law firms have won roles on the latest listing of an Italian fashion brand as luxury brand Brunello Cucinelli gears up to launch a Milan initial public offering (IPO).

Skadden Arps Slate Meagher & Flom, Shearman & Sterling and NCTM are all advising on the proposed listing of the cashmere clothing fashion brand, which comes after Italian brands Salvatore Ferragamo and Prada concluded listings last year in Italy and Hong Kong respectively.

The brand's founder Brunello Cucinelli filed a request earlier this month to list a third of the company's total stock on the Borsa Italiana, Italy's central stock exchange in Milan. A value for the listing has not been disclosed, although the company recorded total sales of around €246m (£206m) in 2011.

Skadden and NCTM are acting for Cucinelli, with London capital markets partner James Healy leading for the US firm, while NCTM senior partner Paolo Montironi, Milan M&A partner Giuseppe Labianca and Milan tax partner Federico Trutalli advised from the Italian firm.

Meanwhile, US firm Shearman has the lead bank role for global coordinators Mediobanca and Bank of America Merrill Lynch, with a team led by Italy managing partner Domenico Fanuele.

Cucinelli has said the planned listing is part of a bid to give his company greater financial stability, as well as raise its profile to attract new managers and grow the business overseas.

Last year saw Prada go public in a $2.1bn (£1.3bn) Hong Kong listing in June, handing roles to Slaughter and May, Bonelli Erede Pappalardo and Davis Polk & Wardwell, while Clifford Chance acted for the underwriters.

Meanwhile, luxury Italian brand Salvatore Ferragamo was valued at around €2bn (£1.7bn) by its Milan listing last year.