London chief Rawlinson's client relationship push fuels 16% hike in key client billings

Freshfields Bruckhaus Deringer has seen fee income from its top 30 UK clients increase by 16% over the last year, on the back of a client relationship management (CRM) programme introduced by London managing partner Mark Rawlinson in October 2011. 

The CRM programme, one of a number of initiatives introduced by Rawlinson since he took up the post in July last year, has seen the firm increase the number of partners assigned to each key client to two or three. Freshfields previously assigned one prime partner to each client relationship.