Firm's sector approach aims to align global practice groups as Australia tie-up goes live

Ashurst is set to roll out a new sector-based approach, shaking up its internal management structure as its merger with legacy Australian firm Blake Dawson goes live.

The firm's practice heads are in consultation about which sectors the firm will focus on, with the new groups set to span its four existing practice lines.

The sector focus approach is only currently in place in the energy, resources and infrastructure practice, with new divisions in the practice created for resources; utilities; social infrastructure and defence; and transport.

Partners have been appointed to head up each division for the EMEA region. Geoffrey Picton-Turbervill leads resources, while David Wadham oversees utilities. Social infrastructure and defence is headed by Philip Vernon and transport by Joss Dare. New sector heads are currently being appointed to cover the Asia-Pacific region. 

Sectors spanning the remaining three practice area groupings – corporate, commercial and competition; disputes, IP and employment; and finance – will be decided after the merger takes effect today (1 November). The finance practice is expected to be divided more along product lines, with likely groups including leveraged finance, structured finance and capital markets, each with their own heads.

The firm said the new sector approach was client-led and aims to align its global practice teams. Previously the firm's practices were organised by office location with heads appointed in each jurisdiction. The firm shook up how it organised its practice groups earlier this year ahead of the merger going live.

Mark Elsey, global head of the energy, transport and infrastructure team at Ashurst, said: "By operating a divisional structure, teams will be more globally aligned and won't be driven solely by what individual markets dictate. Clients work globally and are not restricted by region so this new structure will allow us to respond to clients more effectively."

Commenting on the new strategy, one partner at the firm said: "Because of the merger we have got to have global insight and pull everything together, which is what this new strategy will do. The key driver behind it is to have client-focused departments, which is especially needed in areas such as banking."