Jones Day and Skadden lead on Coca-Cola's $2bn Monster deal
Jones Day, Cleary Gottlieb Steen & Hamilton and Skadden Arps Slate Meagher & Flom have taken lead roles on the brand exchange deal between soft drink giant Coca-Cola and the Monster Beverage Corporation.
August 15, 2014 at 06:13 AM
2 minute read
Jones Day, Cleary Gottlieb Steen & Hamilton and Skadden Arps Slate Meagher & Flom have taken lead roles on the brand exchange deal between soft drink giant Coca-Cola and the Monster Beverage Corporation.
The deal will see Coca-Cola take a 16.7% stake in Monster, worth $2.15bn (£1.29bn). Coca-Cola will also take control of Monster's non-energy drink business, including its natural juices, Peace tea and Hubert's lemonade. Monster, meanwhile, will take on Coca-Cola's global energy drink business, including brands such as Burn and Full Throttle.
Jones Day is acting for Monster, with a team led by New York-based corporate partners, Bob Profusek and Andy Levine. Competition aspects of the deal are being handled by the firm's US-based head of antitrust and competition, David Wales and of counselKen Field. Tax partner Ed Kennedy is also advising the drinks company.
Skadden won the mandate as main corporate adviser to Coca-Cola on the deal with an 11-strong team led by M&A partners Martha McGarry, Thomas Greenberg and Peter Serating. New York partner Bruce Goldner led on intellectual property, with tax partner David Reivman also providing assistance.
Clearly Gottlieb is advising on competition, with the firm fielding a transatlantic team led by US partners Mark Leddy and Leah Brannon, and featuring Brussels-based antitrust partner Nicholas Levy.
Barclays is serving as Monster's financial advisor.
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