With the world’s fastest man featuring on eye-catching marketing campaigns and a £3bn UK investment programme in superfast broadband, Virgin Media has become one of the UK’s most recognised media brands in the decade or so since it was established.

Although the internet, digital TV and phone provider retains the branding associated with the Richard Branson group of companies, its $23bn acquisition by Liberty Global in 2013 has brought it under the umbrella of the world’s largest cable company.