Dentons launches online referral platform for independent firms
The free network, called NextLaw Global Referral Network, will launch later this year.
May 09, 2016 at 08:29 AM
2 minute read
Dentons has launched an online referral network for independent law firms, compiling a free, searchable database for members.
The initiative, called NextLaw Global Referral Network, will allow members to search based on location, practice and sector to find the best-suited firm.
Member firms will not be required to pay and must be accepted as members. Applicants are vetted by a panel consisting of Dentons partners, partners of other member firms, and other general counsel.
Dentons has said the network is aimed at small to mid-sized law firms and firms of any size that are in one location, country or region, or that specialise in one practice area or industry sector.
The network is due to launch this summer. Dentons public policy and regulation senior counsel Jeff Modisett has been appointed its chief executive officer.
The firm said that last year it referred work to almost 1,000 law firms and that it received more than 500 inbound referrals.
Dentons global chairman Joe Andrew argued that charging for membership detracts from the overall goal of networks. He said: "The challenge for clients with today's referral networks is that they are 'pay-to-play' – you do not get the right firm for the client's particular need, just the firm willing to pay to be part of the referral network."
He added: "Globalisation has presented many firms with a false choice: expand or die, leading some to fall into the generalist trap, exaggerating their capabilities and what they can deliver for their clients. While growth is part of our strategy, it may not be for all. Nextlaw Global Referral Network allows firms to continue to focus on what they do best, get new business because of that expertise and grow existing business through a direct line to the largest pool of legal talent in the world – all without paying anything."
Dentons launched NextLaw Labs, its technology investment arm, in May 2015. In March this year it announced its second investment, signing up startup Apperio.
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