The client engagement dichotomy: what opportunities are law firms missing out on?
Law firms are traditionally behind the curve when it comes to marketing and business development – how can they meet the needs of the modern client?
May 31, 2016 at 01:00 AM
1 minute read
Client insight, cross-collaboration and innovation are at the core of all successful commercial businesses. If legal services are transitioning to a more commercial model, why are business development and marketing still sitting in the back office?
Lawyers ringfence clients and rarely take the lead on cross-firm collaboration. Identifying your most profitable customers, sharing customer intelligence and driving effective cross-selling across multiple jurisdictions can provide your firm with the edge it needs to win in this ferociously competitive market.
In this web seminar in association with Microsoft, Legal Week's John Malpas, Whit McIsaac of 360 Vertical Solutions, CRM specialist Victoria Gregory and Microsoft's Matt Woodford tackle these issues and more.
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