Norton Rose and Addleshaws lead as Aunt Bessie's is sold to Bird's Eye US owner
Addleshaws advises William Jackson on the sale with Norton Rose in the lead for Nomad
June 05, 2018 at 06:55 AM
2 minute read
Norton Rose Fulbright and Addleshaw Goddard have advised on the sale of Aunt Bessie's to US-listed Nomad Foods, which owns Goodfella's Pizza and Birds Eye, in a deal worth approximately £210m.
Aunt Bessie's, famous for its Yorkshire puddings and roast potatoes, is being sold by William Jackson Food Group, a family company that originated in Yorkshire 167 years ago.
Addleshaws' Leeds office advised William Jackson, with corporate partner James Tatro leading a team that also included associates David Parker and Thomas Hopwood.
Tatro said: "This divestment is a good strategic move for William Jackson and the Aunt Bessie's business. We are very proud to have advised William Jackson on their acquisitions and divestments over the years, having acted on the purchase of The Food Doctor in 2015 and the sale of the MyFresh business last year."
New-York listed Nomad Foods is being advised by Norton Rose Fulbright. London corporate finance partner Jason Moss led a team that also included senior associate Nicolas Sirtoli. Dominic Stuttaford, the City-based head of tax for Europe, Middle East, Asia and Brazil, and London competition and anti-trust partner Ian Giles, were also key members of the team.
Norton Rose Fulbright previously advised Nomad alongside Ireland's Matheson when it bought Goodfella's from food tycoon Ranjit Boparan for £200m in April.
Greenberg Traurig Maher advised Nomad when it acquired Bird's Eye's parent company Iglo for £1.8bn in 2015. US corporate and securities partners Donn Beloff and Alan Annex led the Greenberg team alongside their London counterpart Fiona Adams.
That deal saw Clifford Chance and Skadden Arps Slate Meagher & Flom advise Iglo Group's owners, Permira, on the sale. The CC team was led by former M&A partner David Pearson, who is now a consultant.
Skadden's team included New York M&A partners Allison Schneirov and Jon Hlafter, and London corporate partners Pete Coulton, Danny Tricot and Linda Davies. Partner Ingrid Vandenborre advised on competition aspects in Brussels.
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