When I flew from Chicago to New York City in early October to spend time with Dan Reed, the CEO of UnitedLex, I figured I would be telling a cabbie to take me to the financial district. That’s where the company’s New York office is, on Broadway, just a short walk from the New York Stock Exchange.

But the night before our meeting, Reed sent me an email with a subject line that changed my plans: “Let’s start at 10:30 am Wednesday. We are at Latham’s offices.”