Gordon Dadds Group is aiming to rename its main London and international business as 'The Ince Group', as it seeks to capitalise on the brand.

The proposed name change is set to be voted on at the firm's annual general meeting, which will take place later this month.

In a statement released on the London Stock Exchange this morning (August 6), the firm said: "This name will better reflect the main trading name of the group's commercial and disputes practice in London, together with the seven international offices where the group operates around the world."

The name change would align the group company with other brand changes that have taken place since Gordon Dadd's takeover of Ince at the start of this year.

In May, the group's legal subsidiary shortened its name from 'Ince Gordon Dadds' to Ince.

Yesterday, Ince appointed Michael Volikas and Nick Goldstone as joint managing partners in London.

The Gordon Dadds Group has stepped up its efforts to capitalise on the Ince brand, which it acquired – along with Ince & Co's remaining partners – for what was last month revealed to be about £21 million.

The takeover has not all been plain sailing, with disputes erupting between the legacy Ince French branch and the new firm around client data.

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