(Photo: Shutterstock.com)Booking.com Agrees to Changes Urged by European Commission
The changes include ending the practice of saying that offers are time-limited if they will continue to be available and indicating if accommodation providers are paying Booking.com and whether these payments influence the site's ranking results.
December 20, 2019 at 03:43 PM
2 minute read
Bowing to pressure from the European Commission, hotel-room booking site Booking.com has agreed to change the way it presents offers, discounts and prices.
Consumer associations had complained that information on the site was misleading.
"All companies must meet our high consumer law standards if they want to do business in the EU," Didier Reynders, the European Commissioner for Justice and Consumers, said in a statement. "As a market leader, it is vital that companies like Booking.com meet their responsibilities in this area, ensuring that online accommodation reservation systems are free from manipulative techniques such as hiding sponsoring in ranking, unduly putting time pressure on users or misrepresenting rebates."
Reynders also said the European Commission and national consumer authorities will continue to monitor all online travel platforms "to ensure a fair online environment for consumers."
The changes include ending the practice of saying that offers are time-limited if they will continue to be available and indicating if accommodation providers are paying Booking.com and whether these payments influence the site's ranking results.
Booking.com has promised to make the changes by June 16, 2020.
Beginning Jan. 17, Europe will tighten its consumer legislation, granting national consumer services more power to take action against misleading advertising across national borders.
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