Credit: Vertigo Signs/Adobe Stock What's in a Name? New Boutiques in Europe Find Inspiration Beyond Their Founders
Founders of new firms are reaching back into history, philosophy or legal tradition to create their firm identities rather than fight over which partners' names should be inscribed on the door.
April 14, 2021 at 12:10 AM
5 minute read
In "Suits," a popular U.S. television series about a fictional elite law firm in New York, one central storyline involves the competition not just for partnership, but for name partnership—a recurring battle that usually threatens the very survival of the firm.
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