Tough Nut to Crack: How International Legal Tech Companies Break Into the US Market
Breaking into the U.S. legal tech market requires significant relationship building and responding to region-specific needs. It can be a challenging endeavor, but one that many international legal tech companies can't afford to ignore.
June 11, 2021 at 10:30 AM
4 minute read
Legal TechnologyThe original version of this story was published on Legal Tech News
As the largest distributor of legal services in the world, the U.S. legal market is an enticing market that many legal tech companies aren't willing to ignore. And while the pandemic has softened reluctance to remote business meetings, international legal tech companies still see a physical presence as a must in local markets.
But how do they break into a whole new country? From leveraging powerful networks to earning initial references, many noted that relationship-building is critical to succeed in the United States from abroad.
Dan Williams, revenue director of Manchester, England-based contract review and creation platform Summize, noted that website traffic from the U.S. last year encouraged his company to pursue a move across the pond.
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