Magic Circle fiirm logos. (Photos: ALM) There's No Magic in the 'Magic Circle' as UK Firms Plan to Grow in Asia
The so-called Magic Circle firms say the label works against their ambitions to be seen as global law firms as they push hard to expand in Southeast Asia or dig deeper into China.
August 01, 2022 at 12:32 AM
9 minute read
Law Firm Management
In recent years, one striking consensus among Allen & Overy, Freshfields Bruckhaus Deringer, Linklaters and Clifford Chance is the desire to shift away from being branded as a Magic Circle firm, an informal term from the 1990s that describes the most prestigious London-headquartered law firms.
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