Brands, particularly in the luxury goods space, are in a constant battle against counterfeiters, especially when it comes to online marketplaces. A decision handed down by the Court of Justice of the European Union in December 2022 (initially not in English), involving high-end French footwear designer, Christian Louboutin and ecommerce giant, Amazon has set some ground rules for online sales platforms, which will no doubt be well received by brands.