March Madness may well be the preeminent marquee event in the U.S. this month but north of the border, lawyers are getting ready for the event known as “Blakes Madness.”

The law firm event, created by Blake Cassels & Graydon partner Linc Rogers, may not attract as many fans as the NCAA Basketball tournament, but Blakes Madness has become Toronto’s not-to-be-missed professional networking shindig. Even clients that have never worked with Blakes, which is one of Canada’s top law firms, know about Blakes Madness. And lawyers and clients don’t want to miss it.