Clifford Chance, SullCrom Lead as Gucci-Owner Buys Luxury Perfume Maker

Clifford Chance and Sullivan & Cromwell are advising on the acquisition of elite perfume house Creed by French-based luxury goods specialists Kering.

The deal sees the group, chaired by French business mogul Francois-Henri Pinault, acquire a 100% stake in the 253-year-old fragrance house for between reported €1 billion to 2 billion, according to Reuters.

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