The journey to the EU-U.S. Data Privacy Framework was a bumpy one, due in large part to the Schrems lawsuits brought by privacy advocate Max Schrems that have rendered prior trans-Atlantic data deals invalid over the years.

But on July 10, the European Commission adopted its adequacy decision for the EU-U.S. Data Privacy Framework (DPF)  which affirms the U.S. has an adequate level of protection that matches EU standards for personal data transfers. As a result, companies certified under the framework can now send personal data between the U.S. and EU member states.