Sandwich and box of McDonald's McChicken. Credit: Robson90/Adobe Stock McDonalds v Supermac: When Trademarks Turn Philosophical
The EU dispute revealed a cautionary tale and some useful take home points for trade mark proprietors and their advisors.
July 17, 2024 at 10:23 AM
5 minute read
Intellectual Property
Is chicken a meat? Is a chicken burger a sandwich? Unusual existential questions to ponder but ones which spring to mind when looking at the recent decision in Case T -58/23 Supermac's (Holdings) Ltd v EUIPO and McDonalds International Property Co. Ltd at the EU General Court. What the decision does not mean, and contrary to reporting in the press, is that McDonalds may no-longer use BigMac. Plans to launch your own range of BigMac burgers will have to go on hold!
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