There’s a familiar saying: “There’s always enough news to fill the newspaper.” It’s often said with a touch of skepticism, hinting that the media manipulates events to fit an agenda. The reality is quite different—yes, there’s always news, but some days are more eventful than others. The media doesn’t control the news itself but determines what is deemed newsworthy and, in turn, what makes the cut.
The same logic applies to law firm leaders when evaluating their global office networks. While they can’t control how markets perform, they can choose where to direct their attention and resources.
