Many lawyers will have heard about 'greenwashing,' but with data showing that 70% of us want to know the brands we support are addressing social issues, it's also no secret that consumers and investors want to see evidence of strong credentials relating to human rights, working conditions, employee rights and health and safety.

The fact is that we increasingly vote for values with our wallet and are willing to bear higher price tags for products reflecting these values. However, businesses wishing to take advantage of their social credentials would be wise to think again, if they believe it's simply a case of shouting about the good that they do.