Bird & Bird ranked 94th in this year’s Global 200 but partners aren’t content with being in the top half. “We aim to become a firm with €1 billion in revenue and Germany plays a central role in this ambition,” Christian Bartsch, Bird & Bird's global CEO, told Law.com International.

Uwe Lüken, Courtesy photo

Easier said than done, but Bird & Bird has developed what it hopes to be a winning five-year strategy. Uwe Lüken, who co-leads the international trademark practice, will also head its German offices starting in January as the firm sets its sights on greater European growth and its place among the top revenue-generating firms.