Google office building in the South Lake Union neighborhood of Seattle. Credit: IanDewarPhotography/Adobe StockCMA Uses New Competition Powers to Investigate Google Over Search Advertising
This is the first time the competition regulator has used new powers which came into force on 1 January 2025.
January 15, 2025 at 07:08 AM
2 minute read
The U.K. Competition and Markets Authority (CMA) is launching the first investigation of its kind investigation into Google over its position in search advertising.
Under the digital markets competition regime, which came into force on 1 January 2025, the regulator now has the power to designate a company with “strategic market status (SMS)”—which allows the CMA to impose conduct requirements or propose pro-competition interventions.
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