Why Sequencing Is Everything

Have you ever reached to an advanced stage in an assignment and spotted a problem that was there to be detected all along? It can happen to all of us, and it’s one of the most dispiriting feelings. The later it happens the worse it is. The more time and money will have been wasted, more missteps will have been taken and more initiative will have been lost. Credibility might also have been impaired, both with counterparties and the client.

If this has ever happened to you, you will remember it vividly, and how you needed a salvage plan. But here’s the thing about salvage plans. Some work and some don’t, but what is always true is that they can never be as robust as a solid, pre-launch plan with client backing. So, yes, planning absolutely has to come first.