10. Relationship Management Redefined Through Data

The future methods of relationship management will veer away from the personal and move towards more objective and empirical foundations. Data will become a staple in those relationships and will drive which relationships continue and which ones may end.

By Lucy Bassli | April 27, 2021 at 08:48 AM
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Law firm relationship management has been driven by personal connections and personal relationships. Very little has changed, but the future methods of relationship management will veer away from the personal and move towards more objective and empirical foundations. Data will become a staple in those relationships and will drive which relationships continue and which ones may end.

Data allows law firms to answer corporate legal departments’ most basic questions about legal work: How many? What kind? How much? When those questions are accurately and capably answered, relationship management is optimized.

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