13. Change Your Communication Approach to Change the Relationship

Clients want communications from you to be lean but it goes further than that. Pay attention to communications from clients for the keys to a good relationship.

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We have discussed how clients want communications with them to be lean and inclusive but not intrusive. Remember the keys to lean communications: Keep it relevant, direct, and concise. Make a relevant point, get directly to it and keep it concise. Write little (brief, only when necessary, key points first) and write small (no hyperbole). But it goes further than that. Below are some suggestions from in-house counsel on the importance of all communications with them, and what it takes to develop a relationship with them.

How Do You Communicate Your Goals to Your Law Firm?

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