7. How to Provide Additional Value (and Get Repeat Business)

Take your new language skills and apply them in a way that provides real value to the client. Learn from your observations, absorb the client’s language, preferred terminology and technology, and use them as if they were your own.

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As outside counsel, we exist for one primary purpose: to help solve problems for clients. One activity at the heart of this is communication. This is why, in previous lessons, we discussed the importance of speaking “fluent client” in all your communications. We said how this involves understanding your client’s business, their goals and how they communicate.

Now take your new language skills and apply them in a way that provides real value to the client. Learn from your observations, absorb the client’s language, preferred terminology and technology, and use them as if they were your own.

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