6. Collaboration Drives Trust - But Also Business

We hear stories from very successful law firms and lawyers about how collaborating with other firms has allowed them to develop very trusted relationships with clients such that the business kept flowing. But collaborating with other suppliers drives business for reasons even beyond the building of trust.

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We often hear from GCs that they wish their law firms collaborated with each other to solve problems and develop efficient and effective approaches that best serve the client. This sounds ideal but is it practical? Law firms are competing for business and likely lawyers might wonder how such collaboration will actually result in more business.

Funnily enough, it actually does. We do hear stories from very successful law firms and lawyers about how collaborating with other firms has allowed them to develop very trusted relationships with clients such that the business kept flowing. But collaborating with other suppliers drives business for reasons even beyond the building of trust.

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