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In the last lesson on “people” we looked at the immediate issue facing law firms, how to plan for the upcoming year. Within that, we covered a topic gaining much attention during the talent wars; associate satisfaction. Naturally, we also looked at client satisfaction, which has been top-of-mind for as long as there have been clients. This lesson discusses what associates want, and meaningful inclusion is a big part of it.

Let’s re-set the scene. For many firms, times are good. Demand is up, revenues are up, and profitability is up. Their challenge is how to get equipped with lawyers to service the demand during a talent war, and then ideally get the talent to show up at the office periodically. Where does this cocktail of ingredients lead? Carrots.

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