28. Conclusions and Client Connector (Detox, Cleansing) Tool
Connecting with clients and bridging the disconnect in our profession is the single most important survival skill any law firm can develop. Every law firm wants to stand for something, and have a set of values, but be sure to make them clear, relevant and client-facing, because this is what will resonate.
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In a bear market, clients become more strategic, they reduce demand, cut their spend, and spread the work around. The real impact is the shift in power from the talent back to the client. As the available work declines, and clients become more inquisitive and discriminating. Not just in rates, where traditional old sensitivities return, but in how the legal services are actually provided.
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31. What Are Associates For?
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Having established what clients are for, we ask what attorneys are for. Again, firms who get this right will navigate the downturn far better than those who don’t.
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