1. The User Guide Series: My Law Firm Gave Me Access To This Thing, Now What?
30. The Problem With Clients Isn't That They Don't Understand Big Law, It's That They Do
One of the comforting lies that law firms like to tell themselves, is that the problem with clients is they don’t understand how Big Law works. Any law firm who says this — or even thinks it — has the whole thing backwards. Clients understand Big Law perfectly well.
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31. Biz Dev Much? If So, You Might Need Help
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32. Traditional Biz Dev Methods Are Fine, Just Not Enough
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33. Client Retention Is A Piece of Cake, Just Don’t Blow It.
1. Aligning Your Work with Client Expectations
If the client is a substantial enterprise in the world of business, they will likely have a steady stream of similar challenges and problems. All of these will come your way to solve, provided of course you don’t blow it. Getting repeat business is easy and so is blowing it. The difference is how you do the work.
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