For as long as anyone can remember, the biggest competitor to law firms was other law firms. Then along came the first iteration of legal AI, in the form of e-discovery support. Suddenly lawyers had the opportunity, and the competitive obligation, to embrace tech. With avid support from clients, this evolved into sophisticated doc review tools and then large language models. Then came generative AI, including Chat GPT, which famously passed the New York bar.

Thought-leaders in this space like Richard Susskind began to warn the profession that the stiffest competitor to law firms is an AI empowered client. As he put it “The market will show no loyalty to the traditional way of working.

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