“​​Great salespeople are relationship builders who provide value and help their customers win.” — Jeffrey Gitomer, author “The Sales Bible”

We’ve hinted at this topic for a while and we wanted to get it started before we get too deep into 2025. Again, it’s a skill that lawyers aren’t taught in law school but is imperative to have in order to have long-term success as a lawyer: Selling law. In other words, how to get hired, paid and rehired.

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