Bird & Bird's consulting arm Baseline is set to merge with boutique management consulting business Valeocon, adding 70 consultants to the operation.

The combined offering will offer advice on regulatory compliance, digital and data-driven transformation and business expansion to clients, according to a press release by Bird & Bird.

Baseline has worked with Valeocon since 2015, with Baseline CEO Edoardo Monopoli set to lead the combined business, called Oxygy Management Consulting.

Current Valeocon CEO Steve Crom will serve as chairman of the board.

The merger will see Valeocon's 70 consultants work with Bird & Bird lawyers, with the new business operating across offices in Europe, Asia-Pacific and the U.S.

Bird & Bird CEO David Kerr said in a statement: "Baseline's offering has been a crucial part of our aim to go above and beyond providing legal advice to our clients. Being able to support them through periods of immense change and providing holistic solutions to help their businesses succeed has been extremely well received, so we look forward to leveraging this further, working closely with the Oxygy team."

Kerr was recently reappointed as the firm's CEO, which will take his tenure at the helm of the firm to 26 years by the end of the new term.