On my shelf is a dusty paperback copy of “The World Wide Web Yellow Pages” published in 1997. In today’s Google age, such a book is an absurdity. However, in 1997, publishing a yellow pages for the Internet seemed perfectly reasonable—Netscape Navigator was less than four years old and the promise of what the Internet would become was still subject to a futurist’s imagination.
If a company was trying to figure out how to create a directory of business on the web, why wouldn’t they stick with what they knew—creating a hard copy directory for businesses in the bricks-and-mortar world. Yet, the World Wide Web Yellow Pages is viewed as an anachronism in today’s dynamic age because of its inability to see past a bricks-and-mortar perspective.
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