We hear the refrain repeatedly: law firms need to measure their data. But with so much information available, what should law firms be measuring?

Before diving into the different types of data, you might want to consider why measurement is important in the first place. According to Keith Lipman, president of Prosperoware, measurement helps you figure out “how do you improve something?”

“If you don't have standards, and you don't measure those standards, how do you say you're doing a good job?” he asked.