From the fracas over who owns the rights to Oculus Rift to privacy and intellectual property concerns brought to light by games like Pokémon Go , virtual reality (VR) and augmented reality (AR) are running into a host of legal issues. And the technology is becoming increasingly popular.

At the “Immerse Yourself: Creative Experiences Through Augmented and Virtual Reality” session of the 2017 American Bar Association New York annual meeting, speakers highlighted how museums and artists are increasingly turning to VR/AR to create immersive art installations. And even in this space, VR and AR use comes still with its fair share of legal risks.

For instance, VR/AR art installations often require license or acquisition agreements, given the potential of copyrighted third-party content being included in the work. William Pappenheimer, an associate professor of Pace University's Dyson College of Arts and Sciences and an artist who uses AR technology, noted that, like many, his work pulls content from multiple sources.