E-discovery Giant kCura to Rebrand Company as Relativity, After Its Key Product
The newly named Relativity is looking to clarify what it viewed as dual branding as it undergoes international expansion.
August 28, 2017 at 08:30 AM
3 minute read
As of today, kCura is no more.
The massive e-discovery company most known for its Relativity e-discovery platform has decided to make its product name its company name, announcing this morning that the company formerly known as kCura will be rebranded as Relativity moving forward. In doing so, the company is looking to clarify what it viewed as dual branding for its 160,000 worldwide product users.
The kCura company opened in 2001 as a software consultancy, but has almost exclusively focused on Relativity development and support since 2007, CEO Andrew Sieja told Legaltech News. The company wanted to rebrand to make this focus explicit.
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