DLA Piper Joins 'Freemium' Strategy to Win Startup Clients
The global legal giant is now among a throng of law firms offering free legal documents for startups, joining a broader trend of using document automation tools to attract clients.
November 28, 2017 at 04:06 PM
3 minute read
The original version of this story was published on The American Lawyer
DLA Piper is joining the throng of law firms that have turned to document automation technology in an effort to better match the economics of a firm with cash-poor, startup companies.
The global legal giant has launched free online interview tools that will let U.S. startup companies generate documents such as articles of incorporation, an employee offer letter, various nondisclosure agreements, stock purchase agreements and others. Within five years, DLA Piper hopes to make available interviews that will generate legal documents for startups in all major jurisdictions.
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