KrolLDiscovery Drops 'Kroll,' Rebrands to KLDiscovery
The rebrand is the company's second since the 2016 merger of LDiscovery and Kroll Ontrack.
January 05, 2018 at 01:31 PM
2 minute read
KrolLDiscovery, the conglomerate e-discovery group formed by LDiscovery's 2016 acquisition of competitor Kroll Ontrack, this week announced a new rebranding effort dropping the Kroll name altogether. The company announced on Tuesday that it will rebrand as KLDiscovery for its legal technologies, while subsidiary data extraction company Kroll Ontrack will rebrand simply as Ontrack.
This rebranding is the second the company has undergone since its merger in 2016. The company announced in January 2017 that it would operate under the name KrolLDiscovery, and would use a newly designed logo for its Kroll Ontrack subsidiary.
Officials at KLDiscovery declined to comment directly to Legaltech News on the rebranding.
Chris Weiler, CEO for KLDiscovery, said in a press release that the rebrand reflects the company's current trajectory. “These new brands continue to honor the technical heritage our company has created over the last 30 years and builds on the strength of our people in solving e-discovery, information governance and data recovery challenges,” Weiler said.
Notably, Weiler made a nearly identical statement about the company's 2017 rebrand, saying, “The new brand and logos honor the technological heritage and market strength of LDiscovery and Kroll Ontrack, and brings together the international reach and local expertise that are critical to solving today's e-discovery, information governance and data recovery challenges.”
Following the rebrand, KLDiscovery no longer shares a name with risk mitigation firm Kroll. As e-discovery shops have expanded, groups like Consilio and Epiq have moved into compliance management work, potentially opening the door to confusion.
LDiscovery initially acquired Kroll Ontrack in 2016 in a deal valued at around $410 million following a set of rapid acquisitions. The company also acquired Elite Document Solutions, Copy Secure, Litigation Support Shop, and Renew Data in the two years prior.
Private equity firms the Carlyle Group and Revolution Growth purchased LDiscovery in January 2016, prior to its Kroll Ontrack acquisition.
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