In a surprisingly frank admission, Lindsay Lohan discussed her DUI charges: “Let's not pretend like I didn't get one. Or two. Or three. Or, some others,” she tells the camera. Lohan's comments weren't part of a reality show or interview, but rather part of an ad spot for Lawyer.com.

Lohan will act as exclusive spokesperson to the attorney marketplace website for the next 12 months, and will serve as a marketing and brand adviser to the company during that time. Lohan's compensation for her spokesperson role also includes a “substantial option ownership position in the company,” according to Lawyer.com CEO Gerald Gorman.

Gorman explained that the company was looking for a celebrity spokesperson, something akin to William Shatner's work with flight price tracking website Priceline. “We made a list of about 100 potential people, and Lindsay was at the top of it,” he said. Lawyer.com's partnership with Lohan appears to be the first celebrity spokesperson strategy in the legal technology space.

During Lohan's 12 months with the company, she'll participate in some sort of digital marketing for the company. “Every month we want to do something clever and creative. All options are open to us, from TV advertising down to mini-movies down to online advertising. The key is working with Lindsay and all the very talented people she brings to the table,” Gorman said. The website already features behind-the-scenes videos of Lohan's production outtakes and a short spot showing Lohan riding in sand buggies with Lawyer.com staff in the United Arab Emirates.

Thus far, Gorman has been impressed with Lohan's contributions to the website's digital marketing strategy. “She's a fountain of ideas herself. She's obviously been at the world-class level in dealing with the great content creators of the world. She's constantly piping in ideas of what'll work and what won't,” he said.

For those of us who grew up watching the rise and fall of Lindsay Lohan, seeing the now-31-year-old actress featured as a company spokesperson on the front page of Lawyer.com strikes a strange chord. Lohan's childhood starring roles in films like “The Parent Trap” and “Mean Girls” in the early 2000s were followed with a string of tabloid headlines about Lohan's struggles with addiction and DUI charges (two, by public counts). While Lohan has appeared sporadically in film and television since then, she has largely stayed out of the public eye in the last few years.

Lohan's issues with the law, as she mentions in her video, are fairly storied. Lohan served jail time on three separate occasions for violating the terms of her probation and has been variously charged over the years with battery, theft, leaving the scene of an accident, drug possession and driving without a license.

Gorman said that Lohan's legal woes, along with the legal needs she relied upon as a child star, were a big part of her appeal as a spokesperson. “She's been dealing with lawyers since she was age 3. She really understands the stress of legal situations,” he said.

Lohan's commercial following was another major factor in her appeal to the company. Her social media accounts have nearly a combined 20 million followers; just over 9,000 viewers watched Lohan's Lawyer.com spot in the first 10 minutes after she posted the video to Instagram.

Even so, Gorman said that Lohan's appeal to consumers extends far beyond her follower count and far beyond the millennial base who watched Lohan age into adulthood. “I have not met anyone who hasn't heard of Lindsay Lohan,” Gorman said, adding that he's seen both his 15-year-old and 60-year-old relatives quote lines from Lohan's films. “She cuts across a very broad demographic, and we service a very broad demographic.”