With the legal technology community continually expanding, legal industry partnerships continue to show strength as a tactic for business success. Bundling services is often a way for companies to experiment with new kinds of technologies while expanding their footprint in the marketplace.

A new partnership between Copenhagen-based cloud document automation software Templafy and document management platform iManage aims to cater to firms and organizations seeking both document streamlining and storage.

Templafy creates document templates that allow organizations to harmonize language and company branding across its work product. The company operates on a cloud-based structure, and uses automation to help organizations build usable document templates quickly.

Christian Meldgaard, international partner manager at Templafy, told LTN that the partnership gives the two companies the ability offer the “only combined cloud solution which can cater for document management, template management and document automation.”

Templafy plans to push forward with a fairly aggressive partnership strategy. “Templafy's expressed strategy is to be on 20 million devices in 2020 and that is in less than two years,” Meldgaard said. The iManage partnership, he believes, puts the company well on its way. “I believe our partnership will be a great success and follow this pace, supporting each other's business strategies and will be ranking best in the magic quadrants and be the go-to for global advisory companies.”

“For us, it's paramount to work closely with the leading service providers in the electronic contract management industry,” Meldgaard said, adding that the company looks to partner with content management providers across multiple verticals. “iManage is one of the best [document management system] providers out there,” Meldgaard noted.

iManage, which split from parent company Hewlett-Packard back in 2015, acquired U.K.-based artificial intelligence platform RAVN Systems last year to incorporate more automation technology into its document management platform. The company has since established strategic partnerships with at least 150 different legal technology groups in recent years, including Litera, Prosperoware and Doxly, among others.

Last year, iManage joined U.K. firm Allen & Overy's legal technology incubator Fuse. The company's U.K. arm has moved into an office space within the firm alongside seven other legal technology companies.

The partnership strategy is a staple in the legal technology community, in part because of the legal industry's enduring reliance on trusted relationships.

E-discovery platform CloudNine CEO Brad Jenkins previously told Legaltech News that the company's partner network was a way for the company to tap into those of other companies.

“Unlike other maybe more traditional enterprise-level software, where you've got sellers from big companies going out and putting in a lot of bids and proposals, and there's a lot of different kinds of approaches to selling into the enterprise, what we've found is … it's very much relationship-driven,” Jenkins said.