Why do so many attorneys get tripped up when it comes to social media and new technologies? Robert Brownstone, counsel at Fenwick & West and chair of its electronic information management group, has given a number of ethics seminars both internally and externally, and thinks the issue isn't laziness or maliciousness, but rather a case of “battle fatigue.”

“I think most lawyers get that they shouldn't be giving legal advice or speaking on behalf of their firm in these settings,” Brownstone said. “I feel like we're inundated with so many things to do and pulled in so many different directions that it's really hard to step back and assess how you're doing and what you're doing.”

But that doesn't mean it isn't an important task to undertake. Brownstone recently sat down with Legaltech News to outline eight dos and don'ts for attorneys and those that manage them to perfect their social media usage.