With a new president, Jair Bolsonaro, soon taking over in Brazil, the incoming administration may likely have to take several steps to implement a new data protection law.

Known in Brazil by the acronym LGPD, the General Personal Data Protection Law calls for private companies and public bodies to be prevented from using or collecting personal data without consent, including on digital media, according to a government document. The law also increases transparency and strengthens protection of personal data, the government says.

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