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A little more than two years ago, Relativity made waves with its introduction of the cloud-based RelativityOne solution. Now, the e-discovery giant is hoping to promote RelativityOne adoption even more and offer flexibility to customers and selling partners with the introduction of new pricing and licensing models.

The changes come in five buckets:

1. Lower/flattening prices for data: Relativity is lowering overall data fees for RelativityOne up to 50 percent, with video and rich media data in particular highlighted as being billed at 50 percent of normal data fees. Data used for early case assessment, or repositories where data is reused across multiple matters, will be charged at 33 percent of active data, while archived case data in cold storage will be charged at 25 percent, the company said. The aim is to flatten out prices; while there will be some volume-based discounting, in general pricing will be uniform, the company added.

2. RelativityOne users: Currently, Relativity users can use both on-premises and cloud products. As a new option though, the company is offering a subscription for RelativityOne only, offered at a discount, depending on volume, of up to 60 percent. Relativity did not say what percentage of users it expects to adopt the RelativityOne only model, but noted that RelativityOne data subscriptions grew 420 percent in the past year.

3. Bundling unlimited analytics with RelativityOne: With RelativityOne will now come with access to unlimited analytics including email threading and active learning at no added cost. Relativity told Legaltech News that this includes the entire analytics feature set currently available. It's an area where the company has invested heavily in recent years.

4. Consumption-based licensing model: Relativity currently operates with a three year pre-commit fixed subscription model, but the company is now rolling out the option to subscribe based on monthly usage instead. Users and data will be “evaluated each month,” the company says. These models come in the form of either one or three year subscriptions, with the three year subscription having a slight discount in pricing.

5. New provider licensing option: Alongside the professional license currently offered, Relativity is also offering what it calls a “provider” licensing option. Aimed at solutions providers and law firms focused on discovery services, the provider option comes with “the ability to offer RelativityOne tenants for managed services arrangements,” the company said, alongside the ability to join the RelativityOne partner program for marketing opportunities and certifications.

Altogether, it's a set of changes designed to promote RelativityOne for a company that has increasingly had the cloud as its main focus. As of the company's Relativity Fest in October, it boasted 29 direct RelativityOne customers, and the product represented 11 percent of its under-contract revenue.

“We're starting to see e-discovery follow the cloud trend that's occurred in so many other industries,” said Andrew Sieja, founder and CEO of Relativity, in a press release announcing the pricing changes. “Our customers are having a lot of success in RelativityOne—not just bringing efficiencies and better security to their operation, but in transforming their products and services. We're excited about making changes that will allow more of our customers to experience these benefits.”