Throughout the legal profession, the pressure to win new clients and increase visibility in the marketplace has skyrocketed in the past decade. With nearly 15% more lawyers in the country than ten years ago, this pressure is especially felt by independent law firms who struggle to get known, gain clients and be financially viable while concurrently building a reputation in their community that drives new business.
In a saturated legal market, getting new clients is incredibly difficult to do. Traditional advertising is dead. Standing out on price alone will almost always be a race to the bottom.
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