Crew team during a video shooting production in a studio. Credit: gnepphoto/Shutterstock.com
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Video may have killed the radio star, but it could potentially help law firms to blend the wide reach of digital marketing with the interpersonal touch lawyers have long relied upon to help foster new client relationships.

However, the internet is a big place with a video lurking just around every corner, so law firms looking to stand out need to give substantial thought both to who winds up in front of the camera and the message they are trying to deliver, especially as more competition enters the fray.

According to Cynthia Voth, president of the Legal Marketing Association and director of client engagement and innovation at Miller Nash Graham & Dunn, nearly three quarters of Am Law 100 firms had YouTube channels during the last year.